The Culture Craft - People Strategy & HR Consulting

Embedded. Product-Led. Human.

Our approach blends people and culture leadership with product delivery experts - a skill stack rarely found in this space.

People & Culture expertise – understanding what drives performance and where growth bottlenecks hide

Agile + Scrum delivery – building culture like a backlog: scoped, sprinted, and continuously improved

Human-first execution – building trust and ownership so your people adopt changes naturally and stay accountable

With experience spanning scaling startups, VC and PE-backed businesses, big-brand tech platforms and emerging, regulated technologies, we know what it takes to succeed.

How I Can Help

Strategic and operational support across People, Culture, and HR

People & Culture Strategy Sprint

In a single, focused sprint, we co-design a founder-aligned People & Culture strategy that moves as fast as your business.

We align people systems, behaviours, and leadership rhythms to your commercial goals - building a framework that is intentional, scalable, and ready to deliver.

What you get:

1. A clear, actionable P&C strategy that your team understands and owns

2. A tactical delivery plan with SMART priorities, ready to run in sprints

3. A system that is repeatable, lean, and built to scale - without over-engineering

Delivery Sprint Packs

Sprint Packs turn priorities into working systems - fast.

We operate as embedded delivery partners, building your culture like a scrum team: scoped, run in sprints, and relentlessly focused on delivery.

Always-on Support

For early-stage teams, priorities shift fast.

Our retained model gives you banked hours at a lower rate, ready to deploy when and where you need them.

We’re not clock-watchers-we flex with your reality, which makes this popular with teams managing a tight cash runway.

Team Reset Sprint

Team tension, siloes, and misalignment happen - how you respond shapes your culture.

This fast, embedded sprint diagnoses the root of people problems and gives you a clear action plan to reset your team.

It's cost-effective and it's fast.

Embedded Hiring

Because we work as embedded partners, we understand your business and your culture.

That depth of insight means we can land the right hire at a fraction of traditional agency costs (a flat 10% to be precise)

You also benefit from our ATS so you get the benefits of a professional hiring system, without the cost.

Need help with your people strategy?

Book a Free Call 30-minute consultation • No obligation

Why Choose Me

Our unique skill stack blends best-in-class people & culture leadership with senior product management to build your culture as a product for your people.
We use agile and scrum to ensure work is tightly scoped, iterative and cost-effective.
We work in a way that means you get what you need, when you need it - no hidden costs.
Our combined experience means we know what it takes to scale and can help you avoid the pitfalls before they happen.

15+ Years

Experience across tech, ecommerce, blockchain, healthcare and comms - in agencies, startups, scaleups and global companies

Level 5

CIPD qualified (Chartered Institute of Personnel and Development)

£300k+

Annual savings for an SME through smarter HR processes and automation

400%

Scaled a Series A startup's headcount in year one

How We Work Matters Just As Much As What We Do.

These are our Core Values - and how you can expect us to show up.

Constraint Breeds Creativity

Innovation thrives under pressure.

Limits are launchpads for fresh ideas. Challenges drive creative, game-changing solutions.

Find A Way

Tenacity drives transformation.

Obstacles are opportunities. With determination and creativity, I commit to delivery. No matter the challenge.

Done Is Better Than Perfect

Deliver, Refine, Repeat.

Momentum matters. Taking action now and iterating, beats waiting for perfection every time.

Radical Candour

Challenge directly, care personally.

I tell it like it is - with care. Honest, constructive feedback paired with genuine care is how I help you grow.

What Clients Say

Lou surfaced the real blockers to progress - including ones we hadn't wanted to admit. Her work led to the retention of two top performers, the introduction of an operating rhythm that brought discipline, and a path towards our exit goals. She didn't feel like a consultant. She felt like a trusted partner, delivering high-stakes outcomes with precision and pace.

Director

SME with a PE exit strategy

Louise possesses an extraordinary ability to transform and streamline operational processes, creating efficiencies that benefit both the business and its people. Her strategic vision extends far beyond the typical five-year plan, demonstrating a foresight and commercial acumen that is rare and invaluable.

HR Business Partner

Global SME

Lou was there every step of the way, offering invaluable guidance and support, making a complex process more manageable. Her empathic and authentic approach to people and culture, combined with her ability to balance multiple inputs from various stakeholders, allowed her to navigate the delicate nature of the situation with care and professionalism. She helped guide the organization through the reorg smoothly and with respect for all involved.

Global, PE-backed Agency

From day one, she brought clarity, structure, and deep care to a complex, high-growth environment. In a truly global and decentralised startup, she was a critical part of the connective tissue across regionsâ€”building the frameworks, rhythms, and relationships that helped the business scale and perform.

Head of People

Series B startup

Product-led. People-powered.